Advertising can only be effective if it's appealing to its target audience. Now, what imparts appeal to ads? The most appropriate one word answer to the question is "creativity". Indeed, it's the creative aspect of an ad that grabs the attention, generates interest, evokes desires, establishes conviction and finally encourages the potential buyer to take a favorable action.
Irrespective of the media, one selects for advertising, there are number of aspects that need to be dealt by creative professionals. Right from idea generation, concept development, sketches, designs, visualization, copywriting, to graphics and much more, Creative Designing is crucial and plays a significant role in creating brand awareness and communicating the message effectively.
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